Semasio and NewsGuard partner to protect brands from ad placements on misinformation
New integration makes it easy for advertisers to exclude misinformation sites from ad buys—and to target ad spend toward ...
Audience & Creative: Programmatic Success
It is quite clear to most marketers that creative assets play a large and incremental role ...
March 25, 2019
Consumer Personas in Programmatic
Thanks to ambitions across the industry and the increased sophistication of data management ...
March 22, 2019
Marketing Science Starts in Physics Class
A slightly altered version of the content in this article has been published by ...
November 15, 2018
More Control
Marketers ought to have a right to control, transparency and ownership over how they use ...
November 14, 2018
A Linguist's View on Audience Targeting
In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...
November 06, 2018
Give Marketers Ownership of their Data
We all know the saying about teaching someone to fish, and the lesson therein – empowerment ...
October 15, 2018
Putting Programmatic on the Path to Maturity
Marketers are ready for programmatic to “grow up,” take them to the top of the branding ...
October 01, 2018
Helping Marketers in the Search for Significance
Many audience building strategies rely on bucketing people based on their similarities. ...
September 25, 2018
Toss Your Audience Assumptions Out the Window
Despite the rise of quantitative marketing powered by machine learning and AI, most ...
September 18, 2018