Semasio News

Fyllo Agrees To Acquire Semasio to Supercharge Data Solutions for Brands Looking to Reach Innovative Audiences

Acquisition Will Strengthen Fyllo’s Data and Targeting Capabilities, Support Company’s International Expansion 

April 12, 2022

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting

Clever Isn’t Enough: Why the Future of Marketing is in Machine-Learning

 “With just the right copy, it’ll work.”

behavioral targeting