Semasio News

The Trade Desk and Semasio Expand Partnership To Lessen Dependence On Cookies

The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience ...

Unified Semantic Targeting

September 03, 2020

RMT and Semasio Introduce Motivation-Based Targets

Now available in the LiveRamp® Data Marketplace and other leading DSPs

Semasio Audiences Now Available In The LiveRamp Data Marketplace

We are excited to announce the availability of our Semantic Audiences in the LiveRamp® Data ...

behavioral targeting

Semasio at ExchangeWire´s TraderTalk

On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay ...

Man Versus Machine

In light of the current global events, we at Semasio have been closely looking at how user ...

Semasio Becomes The First Provider To Offer Unified Semantic Targeting

On the first week of February, Semasio, the inventor of Semantic Audience Targeting, ...

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having ...

behavioral targeting

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps ...