RMT and Semasio Introduce Motivation-Based Targets
Now available in the LiveRamp® Data Marketplace and other leading DSPs
Semasio Audiences Now Available In The LiveRamp Data Marketplace
We are excited to announce the availability of our Semantic Audiences in the LiveRamp® Data ...
May 14, 2020
Semasio at ExchangeWire´s TraderTalk
On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay ...
March 30, 2020
Man Versus Machine
In light of the current global events, we at Semasio have been closely looking at how user ...
March 27, 2020
Semasio Becomes The First Provider To Offer Unified Semantic Targeting
On the first week of February, Semasio, the inventor of Semantic Audience Targeting, ...
February 19, 2020
Target Fans of Any Show
“How do I target consumers who love a show that is streamed?!” It seems marketers are having ...
April 01, 2019
Audience & Creative: Programmatic Success
It is quite clear to most marketers that creative assets play a large and incremental role ...
March 25, 2019
Consumer Personas in Programmatic
Thanks to ambitions across the industry and the increased sophistication of data management ...
March 22, 2019
The Lookalike Folly
As companies become customer-first, their valuable audiences become more specific. Perhaps ...
November 29, 2018
Marketing Science Starts in Physics Class
A slightly altered version of the content in this article has been published ...
November 15, 2018