A Linguist's View on Audience Targeting
In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...
November 06, 2018
Give Marketers Ownership of their Data
We all know the saying about teaching someone to fish, and the lesson therein – empowerment ...
October 15, 2018
All Marketing Data isn't Created Equal
It’s become clear that all marketing data isn’t created equal. While demographic information ...
October 08, 2018
Putting Programmatic on the Path to Maturity
Marketers are ready for programmatic to “grow up,” take them to the top of the branding ...
October 01, 2018
Helping Marketers in the Search for Significance
Many audience building strategies rely on bucketing people based on their similarities. ...
September 25, 2018
Toss Your Audience Assumptions Out the Window
Despite the rise of quantitative marketing powered by machine learning and AI, most ...
September 18, 2018
Market to Your Customers in their Own Words
There’s an audience comprised of your perfect customers out there – if only you could read ...
September 10, 2018
Now You Can Clone Your Best Customers
Your next customers will likely look like your existing customers.
August 21, 2018
Build Smarter Audiences with Natural Language Processing
“Fashion blog.” “Political news.” “Drone enthusiast forum.”
July 26, 2018