Semasio and NewsGuard partner to protect brands from ad placements on misinformation
New integration makes it easy for advertisers to exclude misinformation sites from ad buys—and to target ad spend toward ...
Audience & Creative: Programmatic Success
It is quite clear to most marketers that creative assets play a large and incremental role ...
March 25, 2019
Consumer Personas in Programmatic
Thanks to ambitions across the industry and the increased sophistication of data management ...
March 22, 2019
Marketing Science Starts in Physics Class
A slightly altered version of the content in this article has been published by ...
November 15, 2018
More Control
Marketers ought to have a right to control, transparency and ownership over how they use ...
November 14, 2018
A Linguist's View on Audience Targeting
In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...
November 06, 2018
All Marketing Data isn't Created Equal
It’s become clear that all marketing data isn’t created equal. While demographic information ...
October 08, 2018
Build Smarter Audiences with Natural Language Processing
“Fashion blog.” “Political news.” “Drone enthusiast forum.”
July 26, 2018
Clever Isn’t Enough: Why the Future of Marketing is in Machine-Learning
“With just the right copy, it’ll work.”
July 11, 2018
How ‘Information Destruction’ Hobbles Digital Marketing
What unites your audience? It’s a basic question, and if you’ve done research or run ...
June 28, 2018