Semasio at ExchangeWire's TraderTalk
March 30, 2020
On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay Rowntree speaks with our MD EMEA Anna Schenk about the first Unified Semantic Targeting Strategy introduced by Semasio.
Anna and Lindsay are also discussing the increasingly uncertain future of data-driven advertising, the stronger than ever renaissance of Contextual Targeting, as well as how Contextual and Audience Targeting has never been an either-or approach for Semasio. Instead, it's always been two sides of the same coin because of how we analyze pages and users.
Watch the full video: